Established
in 1962, The Thomson Foundation (TF), based in Cardiff (UK)provides practical,
intensive training both in the UK and abroad, along with a wide range of
consultancies, to journalists, managers, technicians and production staff
in television, radio and the press.
TF has announced to conduct
two international training seminars on Managing Newspapers in the 21st
Century, and Broadcast Journalism: News and Current Affairs - Credibility
World-wide on behalf of the British Council to be held on
30 January to 5 February
2000.
Managing Newspapers in the 21st Century
The seminar is intended for the owners of newspapers, and for those whose job it is to manage them, and will look at the challenge of running a profitable and successful business in an increasingly difficult environment. Within the global communications village, many of the problems are shared ones - this seminar will examine some common themes and seek common solutions.
The main topics will include: (i) Managing change: as it affects people, technology, and competition; (ii) Managing revenue: the quest for a rising income in a sometimes-shrinking market; (iii) Managing content: the right editorial prescription, and packaging it to attract; (iv) Managing freedom: balancing public good with the rights of the person
The programme will be of particular interest to management decision-makers from all sectors of the newspaper - financial, commercial, and editorial.
Broadcast Journalism
The aim of this seminar is
to encourage development in News and Current Affairs output. The event
will seek to improve the product throughout the developing world by grasping
the problems now and agreeing the solutions.
The main topics will include:
(i) Why standards matter;
(ii) How training will improve
standards;
(iii) Technology and editorial
practices - marching in step;
(iv) Steering editorial
control into the right hands;
(v) Tailoring techniques
to cultural context;
(vii) Legislation, regulation,
ownership and ethics; (viii)
Management of news and current affairs programmes
The programme will be of particular interest to senior editors from both radio and television that are striving for fairer coverage and wider public service.
Fee for each seminar: £1350 (Residential)
These seminars will be held
in Cardiff, UK
.
For further information
and for full prospectus, please contact
Promotions Manager,
Information Manager
International Seminars
The British Council
1 Beaumont Place Oxford
OX1 2PJ
: +44 (0) 1865 316636
Fax: +44 (0) 1865 557368 / 516590
E-mail: International.Seminars@britcoun.org
World Wide Web: http://www.britcoun.org/seminars/
